A Very Brief History of Superlather
I added this page not because I'm an egomaniac and I think
you've got nothing better to do than to wonder how Superlather.com
came to be (although there is nothing wrong with that!) but
to give some insight to those people that find their way here
via ways other than the shaving forums I frequent. A number
of my customers as it turns out have found my website and have
yet to set a foot--virtually speaking--in a shaving forum. Hopefully
the rest of you will find it interesting as well. Who knows
my journey into traditional wetshaving may very well mirror
My name is Mark Lackey and you can find me in all of the forums
listed on my Links page as paydepst.
It is funny how things work out really. If you had told me a
few months before I started this enterprise that I would be
an ardent DE wetshaver operating an online business catering
to likeminded individuals I would have thought you mad. But
here I am.
Superlather.com and my venturing into DE wetshaving came about
simply because I was looking for a better shave and a more economical
alternative when it came to Mach 3 blades. The cartridge blades
only held an edge for three shaves at the most for me and I
was still having problems with razor rash and the occasional
ingrown hair. I had been using a brush and cake soap (usually
Colgate, Burma Shave, or the Williams brand) for some time and
had solved the problems I had been having with the canned foam
products. In addition to being wasteful (you run out of propellant
long before you run out of foam) they also irritated my skin
(that same propellant can be an irritant as well). The cake
soaps in addition to being better for the environment and more
effective were much cheaper as well. The blades remained an
issue however. I tried all of the multi-bladed razors Gillette
introduced but still came away disappointed. I even made a foray
or two into the world of electric razors to no avail. Late one
night whilst doing a Google search for vendors selling cartridge
blades in bulk, I hit upon the idea of using a razor like my
grandfather used to shave with. After a few more Google searches
I hit upon a wetshaving forum and the rest as they say is history.
Well...almost. It took a little while to get grounded in DE
lore and to get familiar with the different types of razors
out there. The forum camaraderie was a real boon here and soon
I felt bold enough to venture into the Buy Sell Trade subforum
and try my hand at not only buying but selling as well.
Superlather.com had its genesis in a group buy I organised
for a number of the guys in the forum. It went splendidly and
introduced me to several of the products I would eventually
stock at Superlather. It was while fulfilling those orders that
it occurred to me to do this same sort of thing on a more permanent
basis. I had enjoyed sourcing the products, getting the orders
together, and shipping them out. There was a need it seemed
and I thought that if I applied myself I might be able to service
that need in a modest way and afford others a wide selection
of affordably priced products. The group buy had been a learning
experience and I decided to put it to good use. With a limited
range of UK products I launched initially as a forum post and
began working on the construction of a website. I came up with
a number of URLs (some of them quite silly in retrospect) but
all were spoken for believe it or not. In desperation and fully
expecting it to be taken as well, I typed Superalther.com in
the domain search box and it returned available. I couldn't
believe it! I thought that one would surely be long gone. Of
course the term superlather has a special meaning to wetshavers
and then there are the other positive connotations of the word
"super" to trade on so I guess it was just meant to
That in a nutshell is how Superlather.com was born.
Fast forward a bit and I continue to add new products, tweak
the website, and remain true to my focus of providing a good
product and good service all at an affordable price. Most of
the products I add are the direct result of customer input.
Although Superlather.com is basically a hobby I continually
strive to add to add to my stocks and enlarge my onhand inventory.
This is a gradual process particularly with respect to the Floid
aftershaves but I am making progress there as well.
So stay tuned and check in regularly. The best is yet to come
and you don't want to miss out on that do you?